As a brand, we aspire to make sure that we go way beyond just being another sustainable label in the market. We really want our impact in the world to be showcased, do our part for a greener planet, and demonstrate the ways in which small choices can really make a difference. We want our brand to be a true embodiment of “Slow Fashion", taking into consideration all aspects of our supply chain and production and provide the upmost respect for the people involved the environment and the animals. Every collection will be a dedication to one of these components and a percentage of all the sales will go back a charity that supports this cause. We want to shine a light on some issues that may not be immediately obvious but still very crucial and vital. As the majority of our production is done in Indonesia, we are striving for ultimate transparancy and awareness for how the Slow Fashion movement should be a concept adopted by everyone in this industry.

We want to be able to empower all our customers to be the
change we want to see in the world and take one step closer to being who they’ve always dreamt to be. For many, tackling certain issues may seem out of their reach, or often feel like they cannot make a true difference, but all it takes is a few small concious choices spread out over a large community.