Before SunDaze, I kept running into the same problem: where do I put my key when I surf?
It's early morning, glassy conditions, and I'm about to paddle out. But first, the key situation. I'd tried everything. Tying it to my bikini string (risky), burying it in the sand (even riskier), tucking it into a wetsuit wax pocket that doesn't exist. And that's before my bikini top decides to shift mid-wave, or I realise this cute suit I bought online is now see-through.
I kept asking myself: why is this so hard? Guys have key loops in their boardshorts. Why don't we?
The more I talked to other women in the lineup, the more I realised I wasn't alone. We were all dealing with the same frustrations. Suits that looked good but didn't work, nip slips, dodgy coverage, fast-fashion pieces that barely lasted a season.
One day after another frustrating surf, I thought: if no one else is going to make surf wear that actually works for women, I'll do it myself.
That's how SunDaze started.
Building SunDaze wasn’t easy.
So many prototypes. Too tight, too loose, wrong fabric. Sizing was a challenge because there's no such thing as one-size-fits-all, but I wanted something that actually fit and flattered as many bodies as possible. Then came supply chain struggles, self-doubt, moments where I wondered if anyone would even care about this as much as I did.
But then I realised: perfection isn't the goal. Progress is.
So I launched the first collection and let my community guide the way. I listened to every DM, every piece of feedback, every comment from women who finally felt seen. That's when SunDaze became more than just a brand. It became a community.
Now? We're building something bigger.
SunDaze is about connection. Bringing women together through their love of the ocean. I want to take this further with more community events, surf trips, and continuously creating better, more sustainable surf wear.
When I look to the future, I see dawn patrol groups forming around the world. Women meeting in the lineup and saying, "Love your SunDaze! Want to catch a few together?" I see our community growing, not just in numbers, but in real connection.
We're creating pieces that aren't just worn, but loved. Suits that work as hard as you do. Conversation starters. Confidence boosters. Reliable companions for countless sessions.
Imagine knowing exactly where your key is when you're in the water. Feeling confident carrying your board to the shore instead of worrying about your suit. That's what we're spreading, one surf suit at a time.
The ocean has always been a place of connection. To nature, to ourselves, to each other. At SunDaze, we're making it easier for more women to experience that connection. Without distraction, without worry, and with style.
Come ride with us. The water's glassy, your key is secure, and there's a community waiting.
Prefer to watch?
This is my personal story about how I started SunDaze Surf.
Let's connect on Instagram
From the start, SunDaze has been about more than surf wear. It's about women who love the ocean. Our Instagram is where we plan sessions, share tips, and support each other.
Join us and be part of the conversation. We'd love to see you in your SunDaze, catching waves and soaking up good vibes.
love for the planet
Join us on our journey of bridging the gap between sustainability and the fashion industry. We want to show you through complete transparency, that this goal is an achievable one.